Oral Presentation Society for Freshwater Science 2026 Annual Meeting

Science Communication and Outreach in the Age of Film:  How to Expand Audiences by Turning Science into Stories with Documentary Film (135687)

Brandon Gaesser 1
  1. Media Arts, University of North Texas, Denton, Texas, United States

Did video kill the journal publication?  No, it certainly did not.  But video is now one of the best tools to help scientists communicate their research and reach broader audiences beyond their respective fields.  To be clear, this is not about TikTok videos, Instagram posts, and the proverbial ‘like and subscribe’ dyad.  Instead, this is about science-based documentary filmmaking with interviews and observational footage both in the laboratory and in the field.  These films can range from 5-minute videos embedded in your journal publications to feature-length films screened at science-themed film festivals and broadcast on the Public Broadcasting Service (PBS, USA).  Films can highlight just one aspect or stage of a research project or document the entire scientific narrative. Why use film to communicate research findings?  A study in Nature found that video as supplementary material led to increased citations, increased number of views, and increased social attention, while Wiley Online Library found an 80% increase in full text views.  Does filmmaking have to be tackled by scientists? No.  Scientists are increasingly collaborating with filmmakers to work with and communicate directly with the public.  In this presentation, current project examples will include how film and science collaboration is shedding light on the dangers oil and gas drilling waste pose to freshwater sources and ecosystems.  Additionally, past examples of films addressing freshwater quality and soil health will also be used.  These science films have been published in Nature, screened in environmental film festivals, and broadcast on PBS, and will demonstrate how collaborations among scientists, filmmakers, and community partners broaden communication and outreach and expand educational resources for increased public participation, engagement, and representation.