The pathways of importing organisms provide the opportunity for a significant number of potentially invasive species being transported to novel environments and ecosystems, providing an avenue for establishment and harm where introduced and established. The pet trade is an important component of this organism-in-trade pathway. Invertebrates have been a widely traded sector of the pet trade, with the number of traded individuals increasing coinciding with an increase in internet and social media usage within the trade. Social media and internet-based stores allow for more people to engage with the pet trade as social media reduces the need for personal connections, provides anonymity, eases purchase process, and decreases prices. This research focuses on the attitudes of buyers and sellers moving freshwater and terrestrial invertebrates within the pet trade and the differing perceptions of the media consumed, specifically determining the incentives for people to post and interact with this media. We will analyze account holders, individual posts, and comments on 5 different platforms to reveal intentions of the account holder when making posts and the reaction from the public to these posts. We additionally will survey account holders regarding their practices within the trade and their attitudes regarding the movement of invasive species within the trade. Results of this study will help to create a list of species being moved through this pathway, and the risk of these species potentially being introduced as an invasive species. This work will inform public perception of terrestrial and aquatic invertebrates, risk of import of species, and potential risk of becoming invasive to best direct regulations and introduction prevention methods.